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SEO basics

Learn about the basics of SEO – from Google Analytics to content writing, and much more. If you want help setting up the basics for your website, check out our SEO services and choose the one you need.

Tutorial: robots.txt – your guide for the search engines

Posted by Tess on Feb 28, 2012 in SEO basics | 7 comments

It’s amazing how one little text file can make or break your website. If you have a line or two wrong in your robots.txt file, you might actually be telling the search engine robots to not crawl and index your site…which means your web pages won’t show up in the search engines. Luckily it’s easy to check, and easy to solve. In this blog post you’ll learn about what robots.txt is, how to check your own robots.txt, and how you can improve your instructions for the search engine robots. This blog post is part 1 of the series: how to do a Technical SEO Audit of your website. For a...

YASB – Yet Another SEO Blog?

Posted by Tess on Nov 8, 2011 in SEO basics | 2 comments

There are about a gazillion SEO blogs out there, and plenty of SEO resources to keep you busy forever…so why start a new SEO blog? It all started when I searched for resources for SEO beginners, to recommend to my clients. I found many really good and free SEO courses, tools, ebooks, blogs, newsletters etc (more about that in another blog post). But…I quickly realized they were all very overwhelming for small business owners just starting out in SEO. “I see it’s all very useful, but where do I begin on my website, and what’s more important to do first?” Is...