SEO basics

Learn about the basics of SEO – from Google Analytics to content writing, and much more. If you want help setting up the basics for your website, check out our SEO services and choose the one you need.

Why online writers should know basic CSS & HTML coding

Posted by on Aug 16, 2012 in SEO basics | 18 comments

Why online writers should know basic CSS & HTML coding

If you write content for a website, you should understand basic CSS and HTML coding. It’s not as scary and complicated as it might seem, and you’ll be proud of yourself next time you create an article that is up to the standards of the web (and your web developer will thank you). What you want to do, and why you shouldn’t So you want to add some nice styling to the text and images in your blog post? Some red text, some bigger text, maybe a border around your image? It’s easy to do with a click or two in your website’s article editor…but, please do not do this! Unless...

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Content marketing from A to Z: 5 things that start with B

Posted by on Aug 1, 2012 in SEO basics | 2 comments

Content marketing from A to Z: 5 things that start with B

Today you’ll learn about how you can check broken links on your website, why you should use bullet lists in your content, what breadcrumbs are, and more… All together 5 things that helps you make the best of your website content – and they all start with the letter B. This article is part 2 of our series Content marketing from A to Z. Make sure you get notified via email when we publish new blog posts and tutorials: subscribe to newsletter Broken links You do not want to send your visitors to a non-existing page. Not on your own website. Not on another website you’re...

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Content marketing from A to Z: 10 things starting with an A

Posted by on Jul 19, 2012 in SEO basics | 8 comments

Content marketing from A to Z: 10 things starting with an A

Content marketing is more than just writing text. You must know how to measure your work, code your content, market your own author profile, and much more. If learning (and doing) all of it seems overwhelming, think of it as a giant meal – eat one bite at a time. Today you’ll get 10 little bites of content marketing and SEO, all starting with the letter A. Bon appetit! This article is part 1 of our series Content marketing from A to Z. Make sure you get notified via email when we publish new blog posts and tutorials: subscribe to newsletter Preparing your basics Getting started...

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How to use the alternative text tag to describe your images

Posted by on Jul 13, 2012 in SEO basics | 6 comments

How to use the alternative text tag to describe your images

Every time you add an image to your blog posts or webpages, remember to add a description (“alt tag”) of the image in the right place. The alternative (or “alternate”) text tag will make the search engines understand what the images on your website are about, and also help your images to show up in Google Image search for relevant keywords. Note: Depending on your images and type of industry, you might not want to get indexed in the Google image search. For many industries it’s known to be a good source of traffic, so you decide what’s best for you. If...

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Content marketing from A to Z – are you making the best of your website content?

Posted by on Jul 4, 2012 in SEO basics | 2 comments

Content marketing from A to Z – are you making the best of your website content?

One of the most important concepts in SEO is summed up by the expression “Content is King”. If your content isn’t good enough, your visitors will leave your website (if they even found it)…and they will definitely not become your customer or supporter. So ask yourself every time you publish something on your website: “am I making the best of it”? If the word “marketing” makes you shake your head and feel overwhelmed, don’t worry. To be honest, there are so many different types of marketing it makes my head spin. Lucky for you, they all have one thing in...

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Small business SEO in under 10 minutes

Posted by on Jun 28, 2012 in SEO basics | 1 comment

Small business SEO in under 10 minutes

Running a small business often means you don’t have the budget, time or skills for search engine optimization…or rather, you think that’s the case. Luckily you’re wrong. Watch this official video from Google, and you’ll understand that you do have the budget, time and skills needed. Who should watch this video? You should watch this video if: your website’s main content is below about 50 pages you’re not trying to rank for thousands of keywords, but rather want to rank for your company name and a handful or search terms What SEO tips will you...

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