Content

Building trust and traffic: How to create useful core content that your customers will love

Posted by on Sep 3, 2012 in Content | 7 comments

Building trust and traffic: How to create useful core content that your customers will love

Take a good look at your blog, especially if it’s a business blog. What are you writing about the most? News about your company’s products and services, or generously helping and guiding people? Your content is now more important than ever – and creating awesome core content will help you with both SEO and sales. What is core content? In Sweden we say “kärt barn har många namn” (“a loved child has many names”), and that certainly fits here… I choose to call it your core content, but you’ll find the same (or similar) concept under many...

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