Building trust and traffic: How to create useful core content that your customers will love
Take a good look at your blog, especially if it’s a business blog. What are you writing about the most? News about your company’s products and services, or generously helping and guiding people? Your content is now more important than ever – and creating awesome core content will help you with both SEO and sales. What is core content? In Sweden we say “kärt barn har många namn” (“a loved child has many names”), and that certainly fits here… I choose to call it your core content, but you’ll find the same (or similar) concept under many...
Read MoreTutorial: How to find and fix duplicate content on your website
You might not realize it, but many websites make the same content available via different URLs. This is not popular with the search engines, and it’s one part of what’s referred to as duplicate content. There are a few different kinds of duplicate content, but in this blog post you’ll learn: the basics of what duplicate content and canonicalization is how to figure out if your website has duplicate content problems how you can use free tools to find and solve some of your duplicate content issues Please note: In this blog post, you’ll learn the basics of how...
Read MoreWhy online writers should know basic CSS & HTML coding
If you write content for a website, you should understand basic CSS and HTML coding. It’s not as scary and complicated as it might seem, and you’ll be proud of yourself next time you create an article that is up to the standards of the web (and your web developer will thank you). What you want to do, and why you shouldn’t So you want to add some nice styling to the text and images in your blog post? Some red text, some bigger text, maybe a border around your image? It’s easy to do with a click or two in your website’s article editor…but, please do not do this! Unless...
Read MoreIs there anything you want me to write about?
I’ve been writing about SEO on Fortheloveofseo.com for a little over 6 months now. That means it’s time for a health check of the content, and to find out if you’re getting everything you’re looking for here. Help me write information that you’ll love, by answering this super short survey (it’s completely anonymous, and it’s only 4 questions). The journey so far I started this blog with technical SEO in mind, but the theme changed based on feedback from both readers and customers. Instead, the blog posts became focused on the basics of SEO. This is...
Read MoreContent marketing from A to Z: 5 things that start with B
Today you’ll learn about how you can check broken links on your website, why you should use bullet lists in your content, what breadcrumbs are, and more… All together 5 things that helps you make the best of your website content – and they all start with the letter B. This article is part 2 of our series Content marketing from A to Z. Make sure you get notified via email when we publish new blog posts and tutorials: subscribe to newsletter Broken links You do not want to send your visitors to a non-existing page. Not on your own website. Not on another website you’re...
Read MoreContent marketing from A to Z: 10 things starting with an A
Content marketing is more than just writing text. You must know how to measure your work, code your content, market your own author profile, and much more. If learning (and doing) all of it seems overwhelming, think of it as a giant meal – eat one bite at a time. Today you’ll get 10 little bites of content marketing and SEO, all starting with the letter A. Bon appetit! This article is part 1 of our series Content marketing from A to Z. Make sure you get notified via email when we publish new blog posts and tutorials: subscribe to newsletter Preparing your basics Getting started...
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