Posts Tagged "Content Marketing"

Building trust and traffic: How to create useful core content that your customers will love

Posted by on Sep 3, 2012 in Content | 7 comments

Building trust and traffic: How to create useful core content that your customers will love

Take a good look at your blog, especially if it’s a business blog. What are you writing about the most? News about your company’s products and services, or generously helping and guiding people? Your content is now more important than ever – and creating awesome core content will help you with both SEO and sales. What is core content? In Sweden we say “kärt barn har många namn” (“a loved child has many names”), and that certainly fits here… I choose to call it your core content, but you’ll find the same (or similar) concept under many...

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Content marketing from A to Z: 5 things that start with B

Posted by on Aug 1, 2012 in SEO basics | 2 comments

Content marketing from A to Z: 5 things that start with B

Today you’ll learn about how you can check broken links on your website, why you should use bullet lists in your content, what breadcrumbs are, and more… All together 5 things that helps you make the best of your website content – and they all start with the letter B. This article is part 2 of our series Content marketing from A to Z. Make sure you get notified via email when we publish new blog posts and tutorials: subscribe to newsletter Broken links You do not want to send your visitors to a non-existing page. Not on your own website. Not on another website you’re...

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Content marketing from A to Z: 10 things starting with an A

Posted by on Jul 19, 2012 in SEO basics | 8 comments

Content marketing from A to Z: 10 things starting with an A

Content marketing is more than just writing text. You must know how to measure your work, code your content, market your own author profile, and much more. If learning (and doing) all of it seems overwhelming, think of it as a giant meal – eat one bite at a time. Today you’ll get 10 little bites of content marketing and SEO, all starting with the letter A. Bon appetit! This article is part 1 of our series Content marketing from A to Z. Make sure you get notified via email when we publish new blog posts and tutorials: subscribe to newsletter Preparing your basics Getting started...

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Content marketing from A to Z – are you making the best of your website content?

Posted by on Jul 4, 2012 in SEO basics | 2 comments

Content marketing from A to Z – are you making the best of your website content?

One of the most important concepts in SEO is summed up by the expression “Content is King”. If your content isn’t good enough, your visitors will leave your website (if they even found it)…and they will definitely not become your customer or supporter. So ask yourself every time you publish something on your website: “am I making the best of it”? If the word “marketing” makes you shake your head and feel overwhelmed, don’t worry. To be honest, there are so many different types of marketing it makes my head spin. Lucky for you, they all have one thing in...

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