SEO Audit checklist

Technical and on-page SEO Audit Checklist

This is my SEO audit checklist (for a technical and on-page SEO audit). As this blog grows, the items on this list will be linked to relevant blog post, so you can learn more about each topic.

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Validity, accessibility and crawlability

  • Indexation
  • HTTP Status Codes
  • W3C Validation – HTML
  • W3C Validation – CSS
  • Robots.txt
  • Sitemap and 404 page
  • Crawl errors
  • Broken links
  • Navigation / Breadcrumbs

 Speed and performance

  • HTTP Requests
  • Image optimization
  • Expires headers or Cache-Control Header
  • ETags

Content

  • Duplicate content
  • Meta Description
  • Page Titles
  • ALT tags / title tags (images)
  • Title Tags (links)
  • Heading tags
  • Code to Content Ratio
  • URL Structure
  • Link structure (internal)

Social Media

  • Blog / RSS feed
  • Social Networks

Analytics

  • Tools and Implementation Check
    • Google Analytics (GA)
    • Google and Bing Webmaster Tools (GWT & BWT)

2 Comments

    • Hi Erbe,

      You’re right, and canonicalization goes together with “Duplicate content”. There’s a blog post coming up about this, so subscribe to the newsletter to get notified about it when it’s published: http://eepurl.com/nZIRz

      Thanks,
      Tess

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