This is my SEO audit checklist (for a technical and on-page SEO audit). As this blog grows, the items on this list will be linked to relevant blog post, so you can learn more about each topic.
Validity, accessibility and crawlability
- Indexation
- HTTP Status Codes
- W3C Validation – HTML
- W3C Validation – CSS
- Robots.txt
- Sitemap and 404 page
- Crawl errors
- Broken links
- Navigation / Breadcrumbs
Speed and performance
- HTTP Requests
- Image optimization
- Expires headers or Cache-Control Header
- ETags
Content
- Duplicate content
- Meta Description
- Page Titles
- ALT tags / title tags (images)
- Title Tags (links)
- Heading tags
- Code to Content Ratio
- URL Structure
- Link structure (internal)
Social Media
- Blog / RSS feed
- Social Networks
Analytics
- Tools and Implementation Check
- Google Analytics (GA)
- Google and Bing Webmaster Tools (GWT & BWT)
2 Comments
Trackbacks/Pingbacks
- 10 content marketing things starting with an A - For the Love of SEO - [...] Technical SEO Audit checklist [...]
New is canonical URL for SEO.
Visit this link
http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
Thanks.
Hi Erbe,
You’re right, and canonicalization goes together with “Duplicate content”. There’s a blog post coming up about this, so subscribe to the newsletter to get notified about it when it’s published: http://eepurl.com/nZIRz
Thanks,
Tess