How to use the alternative text tag to describe your images
Every time you add an image to your blog posts or webpages, remember to add a description (“alt tag”) of the image in the right place. The alternative (or “alternate”) text tag will make the search engines understand what the images on your website are about, and also help your images to show up in Google Image search for relevant keywords. Note: Depending on your images and type of industry, you might not want to get indexed in the Google image search. For many industries it’s known to be a good source of traffic, so you decide what’s best for you. If...
Read MoreContent marketing from A to Z – are you making the best of your website content?
One of the most important concepts in SEO is summed up by the expression “Content is King”. If your content isn’t good enough, your visitors will leave your website (if they even found it)…and they will definitely not become your customer or supporter. So ask yourself every time you publish something on your website: “am I making the best of it”? If the word “marketing” makes you shake your head and feel overwhelmed, don’t worry. To be honest, there are so many different types of marketing it makes my head spin. Lucky for you, they all have one thing in...
Read MoreSmall business SEO in under 10 minutes
Running a small business often means you don’t have the budget, time or skills for search engine optimization…or rather, you think that’s the case. Luckily you’re wrong. Watch this official video from Google, and you’ll understand that you do have the budget, time and skills needed. Who should watch this video? You should watch this video if: your website’s main content is below about 50 pages you’re not trying to rank for thousands of keywords, but rather want to rank for your company name and a handful or search terms What SEO tips will you...
Read More15 answers about Google Analytics – web analytics video
Google Analytics is a crucial part of SEO. If you don’t have tracking in place, you have no idea what’s working or not. Most importantly, you have no way of showing your client how your work helped them increase sales, or other goals for their website. After working with Google Analytics for a while, you will have questions that goes beyond the basics. The best way to get answers is of course to Google it…but there are a few places you should keep an eye on to get answers before you have questions. One of those places is the Google Analytics YouTube channel. One of the latest videos,...
Read MoreLeverage browser caching: How to add Expires headers
This tutorial explains how you add Expires headers to your .htaccess file. This will help you improve the performance of your website, based on Google’s and Yahoo’s recommended performance guidelines. You’ll learn about: what browser caching and Expires headers is how to test the current performance of your site how to add Expires headers for your website where you can find more information Important! To make use of Expires headers the way it’s explained in this blog post, your server must be Apache (and requires the module mod_expires) and you must have access to your...
Read MoreTutorial: robots.txt – your guide for the search engines
It’s amazing how one little text file can make or break your website. If you have a line or two wrong in your robots.txt file, you might actually be telling the search engine robots to not crawl and index your site…which means your web pages won’t show up in the search engines. Luckily it’s easy to check, and easy to solve. In this blog post you’ll learn about what robots.txt is, how to check your own robots.txt, and how you can improve your instructions for the search engine robots. This blog post is part 1 of the series: how to do a Technical SEO Audit of your website. For a...
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