Every time you add an image to your blog posts or webpages, remember to add a description (“alt tag”) of the image in the right place. The alternative (or “alternate”) text tag will make the search engines understand what the images on your website are about, and also help your images to show up in Google Image search for relevant keywords.
How to see your alt tags
Let’s take a closer look at what we’re talking about in this blog post:
- Login to the administrator area of your website.
- Open one of the articles (that has an image in it) in the article editor.
- View the html code of the article (should be easy to do directly in the editor).
- Find the html snippet for the image (see below).
Your image tag/code probably looks something like this:
How to add your ALTernate text tag
If you are using a good content management system (for example WordPress or Joomla or Drupal) you will be able do this easily when you add your image. You can add the “alternate text” either via the visual editor or straight in the html view.
This is what you are looking for while you’re adding an image to your WordPress article:
After you’ve added your description, you will have something like this in your html code:
<img alt="This is the description of your image" src=“image-name.jpg">
That’s it. Easy to do, and part of very basic SEO that every content administrator should know. If you have any questions, let us know in the comments below and we’ll help you out.
There are a few more things you can do to optimize your images for search engines and humans. We talk about this in our Content Marketing series, so make sure you subscribe to our updates (see options in the sidebar).